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]]> By: Social Media Governance In the English Premier League - 8MS Blog http://digital-football.com/featured/interview-with-the-man-behind-manchester-citys-social-media/#comment-467859 Thu, 27 Feb 2014 15:11:50 +0000 http://digital-football.com/?p=6176121917#comment-467859 […] Other believe Twitter is a positive influence, allowing these brand characters to interact on a personal level, with fans. Manchester City believe this interaction is important, to gain insights, ideas and opinion. Richard Ayers, the former Manchester City Digital Innovation lead, said back in 2012: […]

]]> By: The Social Media Premier League for April | Freestyle Interactive http://digital-football.com/featured/interview-with-the-man-behind-manchester-citys-social-media/#comment-467023 Mon, 03 Feb 2014 12:29:17 +0000 http://digital-football.com/?p=6176121917#comment-467023 […] In April, EPL clubs collected a combined total of 357,822 Twitter followers (the largest increase yet) and 1.9 million new Facebook Likes. Fans of the beautiful game are flocking to Social Media channels to bypass the traditional media and get the very latest information about clubs and players straight from the official club press desk. The best clubs are using Social Media not just provide fans with an endless stream of news, but levy the powerful relationship between sports fan and clubs and use their online presence as an entertainment channel (Something Manchester City digital boss Richard Ayers recently advocated). […]

]]> By: #Sports Weekend Top 5 | Activ8Social http://digital-football.com/featured/interview-with-the-man-behind-manchester-citys-social-media/#comment-457640 Wed, 22 May 2013 18:28:59 +0000 http://digital-football.com/?p=6176121917#comment-457640 […] 4. Interview with the man behind Manchester City’s Social Media […]

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