The post Real Madrid optimise stadium connectivity for Social Media appeared first on Digital-Football.com - Football Social Media & Digital Sports news.
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I’ve blogged at great length about the importance of improving connectivity in football stadiums, it is entirely pointless to spend thousands on a Social Media strategy and content if you don’t improve the location where this will be most relevant. Fans need to have access to WiFi or 3G if they are to talk about the sport, share content and sign up with your Social Media channels.
Real Madrid are the second team in Europe to optimise their stadium in order facilitate and encourage Social Media usage, the first being their La Liga rivals and Social Media powerhouse – FC Barcelona – who improved the Camp Nou in July. Hopefully, this kind of thinking comes to the UK sharpish as football fans are consistently frustrated by a lack of mobile connectivity during matchdays. I’m also delighted to see a second club fulfil my original prediction that we’d see Socially Connected Stadiums by 2012.
The post Real Madrid optimise stadium connectivity for Social Media appeared first on Digital-Football.com - Football Social Media & Digital Sports news.
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