Mexican Primera Division side Jaguares have replaced the traditional name on the back of the jersey with players and club Twitter handles in order to try boost numbers – as well as adding the official Twitter bird logo. This is a rather inventive way of boosting a social media following and a fantastic way to generate some free global publicity.

As we are constantly saying, clubs need to do more to promote their online channels in the offline environment. Twitter is still a relatively young platform and not everyone uses it, so this kind of awareness gets people talking about the channel.

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