This afternoon Glasgow side\u00a0Celtic FC<\/a>\u00a0launched their first official Twitter presence in the cyberspace. The 1967 European Champions announced that they would be launching 4 accounts in order to\u00a0accommodate\u00a0with different audiences and needs \u2013\u00a0@CelticFC<\/a>,\u00a0@CelticFCTickets<\/a>, \u00a0@CFCCommercial<\/a>\u00a0and@CelticFCShop<\/a>. Celtic fans are well known for being incredibly vocal and active both offline and online \u2013 so the move into Twitter is one hugely anticipated by Hoops fans.<\/p>\n

Digital-Football.com managed to speak with\u00a0Tony Hamilton<\/a>\u00a0(who has given an\u00a0interview about the clubs Digital Strategy<\/a>\u00a0on this site previously) around why the club has decided to adopt Twitter. Celtic are not strangers to Social Media, having launched their\u00a0Facebook Page<\/a>\u00a0early last year and Tony (Digital Director) has been using his own personal account to act as an \u201cunofficial club presence\u201d on a regular basis.<\/p>\n

Hamilton told Digital-Football.com that Celtic are,<\/span><\/p>\n

\u201cIn this space because we believe there is a need to be there \u2013 simple as that. We want to be there because we want to be part of the conversation, we just don\u2019t want to be the focus of the conversation.\u201d<\/em><\/strong><\/p><\/blockquote>\n

He also added that Twitter was specifically chosen because \u201cthe demographics are not the same\u201d \u00a0in comparison to Facebook.<\/p>\n

\u201cClearly Twitter and all Social Media gives us opportunities about how we reach people, which would not have been available to us in the past.\u201d –<\/strong>\u00a0Tony Hamilton<\/em><\/p><\/blockquote>\n

Most interestingly, the club\u2019s reasoning behind launching their Twitter channel is \u201cto complement but not replace the great online Celtic community, which already exists through many conventional forums and sites like KDS, CelticWiki, CQN, CelticMinded, Huddleboard, ETims and many, many more emerging on Twitter\u201d. Celtic fan forums and communities are notoriously active online, so it\u2019s refreshing to see a football club recognise both the importance and influence of fan-lead sites.<\/p>\n

In conjunction with the launch, the Glasgow team have also provided a\u00a0dedicated Twitter page on their official site<\/a>\u00a0that outlines how fans can use their Twitter account as well as begin to answer questions such as \u201cwhen will the stream be active?\u201d and \u201cwhat are the different feeds for?\u201d Additionally, the club has provided a full list of all 28 staff and players who use Twitter \u2013 which is useful for weeding out fake accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"

This afternoon Glasgow side\u00a0Celtic FC\u00a0launched their first official Twitter presence in the cyberspace. The 1967 European Champions announced that they would be launching 4 accounts in order to\u00a0accommodate\u00a0with different audiences and needs \u2013\u00a0@CelticFC,\u00a0@CelticFCTickets, \u00a0@CFCCommercial\u00a0and@CelticFCShop....<\/p>\n","protected":false},"author":1,"featured_media":6176121706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[69,70,56,19,62],"tags":[51,41,30,28],"jetpack_publicize_connections":[],"yoast_head":"\n