I\u2019ve blogged at great length about the importance of\u00a0improving connectivity in football stadiums<\/a>, it is entirely pointless to spend thousands on a Social Media strategy and content if you don\u2019t improve the location where this will be most relevant. Fans need to have access to WiFi or 3G if they are to talk about the sport, share content and sign up with your Social Media channels.<\/p>\n

Real Madrid are the second team in Europe to optimise their stadium in order facilitate and encourage Social Media usage, the first being their\u00a0La Liga<\/a>\u00a0rivals and\u00a0Social Media powerhouse \u2013 FC Barcelona<\/a>\u00a0\u2013\u00a0who improved the Camp Nou in July<\/a>. Hopefully, this kind of thinking comes to the UK sharpish as football fans are\u00a0consistently\u00a0frustrated by a lack of mobile connectivity during matchdays. I\u2019m also delighted to see a second club\u00a0fulfil\u00a0my original prediction that we\u2019d see Socially Connected Stadiums<\/a>\u00a0by 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday,\u00a0Real Madrid C.F.\u00a0announced a partnership with\u00a0CISCO systems\u00a0to \u2018make the\u00a0Santiago Bernabeu\u00a0one of the most technologically advanced stadiums in the world\u2019. Using\u00a0CISCO\u2019s Connected Sports Solutions, the Spanish arena will be fully optimised to improve web connectivity...<\/p>\n","protected":false},"author":1,"featured_media":6176121809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[69,27,67,63,59,56,58],"tags":[46,43,45,44,42,32],"jetpack_publicize_connections":[],"yoast_head":"\n