\u201cWe\u2019ve got one Facebook page for the first team, one for the B team and La Masia, and one for every professional section: basketball, futsal, handball and hockey. And on Twitter, we follow the same standard with a plus. We run 3 official accounts (@fcbarcelona, @fcbarcelona_es and @fcbarcelona_cat), one for every language (English, Spanish and Catalan)\u201d<\/p><\/blockquote>\n

Barca are proud of what they describe as \u2018a singularity\u2019, and it is interesting to see how they manage their social media for different markets \u2013 Twitter in particular. The club has been considerate to its massive international fan base by deploying an English channel, whilst at the same time, the club has stayed true to its roots and tweets in Catalan. Whilst this is an arduous task for the brand, it goes to show that they have a strategy that is looking at the bigger picture.<\/p>\n