I\u2019ve been saying this for awhile but Facebook is stagnating and Twitter is going mainstream. By the end of 2011 I expect Twitter to have gone fully mainstream and we will consequently see more focus being put into the community management of official club Twitter accounts. Whilst Facebook will remain important, Twitter will become a primary outlet for all club official news and fan interaction. Followers will soar, players will get into more trouble and clubs will panic as they try to take traditional PR\/Marketing models onto the social space. But, it\u2019ll be ok because the fans will be there to make their communities successful, not the clubs.<\/p>\n","protected":false},"excerpt":{"rendered":"

I often find myself making predictions but never recording them, so I either forget that I got a whole load wrong, or I can\u2019t\u00a0be childish and show evidence when I say \u201ctold you so\u201d....<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[57],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\n