A few weeks ago we advised that clubs should\u00a0<\/span>take advantage of any opportunities available to promote their social media channels<\/a>. This week we were notified (by\u00a0<\/span>@TomFaller<\/a>\u00a0\u2013 thanks Tom) about this story from Mexico:<\/span><\/p>\n

Mexican Primera<\/a>\u00a0Division side Jaguares have replaced the traditional name on the back of the jersey with players and club\u00a0Twitter<\/a>\u00a0handles in order to try boost numbers \u2013 as well as adding the official Twitter bird logo. This is a rather inventive way of boosting a social media following and a fantastic way to generate some free global publicity.<\/p>\n

As we are constantly saying, clubs need to do more to promote their online channels in the offline environment. Twitter is still a relatively young platform and not everyone uses it, so this kind of awareness gets people talking about the channel.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few weeks ago we advised that clubs should\u00a0take advantage of any opportunities available to promote their social media channels. This week we were notified (by\u00a0@TomFaller\u00a0\u2013 thanks Tom) about this story from Mexico: Mexican...<\/p>\n","protected":false},"author":1,"featured_media":6176121710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[27,67,60],"tags":[41,53,52,30,49,28],"jetpack_publicize_connections":[],"yoast_head":"\n