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{"id":6176121624,"date":"2012-03-08T18:55:19","date_gmt":"2012-03-08T18:55:19","guid":{"rendered":"http:\/\/digital-football.com\/?p=6176121624"},"modified":"2012-06-06T13:08:59","modified_gmt":"2012-06-06T13:08:59","slug":"93000-tune-in-to-watch-fc-barcelonas-first-youtube-live-broadcast","status":"publish","type":"post","link":"http:\/\/digital-football.com\/uncategorized\/93000-tune-in-to-watch-fc-barcelonas-first-youtube-live-broadcast\/","title":{"rendered":"93,000 tune in to watch FC Barcelona\u2019s first YouTube live broadcast"},"content":{"rendered":"

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Just over a week ago the social media superpower and footballing dynasty that is\u00a0FC Barcelona<\/a>\u00a0launched their new training complex \u2013\u00a0La Masia<\/a>. Barca\u2019s La Masia is undoubtedly the key ingredient in a strategy that has produced some of the games greatest players and is widely acclaimed as the great youth system in world football. However, it wasn\u2019t just the impressive construction that got people talking \u2013 to build awareness and launch the centre, the ever fantastic team at FC Barcelona decided to broadcast the whole ceremony on\u00a0YouTube<\/a>\u00a0(alongside national TV, their website and their own Barca TV channel).<\/p>\n

The YouTube event was broadcasted in Catalan, Spanish and English, and attracted an impressive 93,038 viewers \u2013 which is particularly important as this was the first time a Catalan broadcast has been global. Overall, an estimated 300,000 watched the event on various media channels.\u00a0The consequent buzz around the event saw an average 122 tweets per minute on the #masiaFCB hashtag which will undoubtedly help promote Barcelona\u2019s social media presence.<\/p>\n

Yet again, Barca have shown their credentials as a social media innovator (as we discussed in last monthsexclusive interview with their social media team<\/a>) \u2013 the first club to utilise YouTube for a major live press event. As more and more users are starting to integrate social media into their television habits, it will be inevitable that YouTube will quickly move from a video sharing platform to a live broadcasting channel. This is an interesting move for broadcasters as it now allows clubs to have more ownership and control \u2013 perhaps the next step could be live and exclusive broadcasts of player transfers or manager press conferences?<\/p>\n","protected":false},"excerpt":{"rendered":"

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