<\/a><\/p>\n Manchester City yet again show their Social Media credentials this week after it has been annouced that the Social superpower and football club are the first EPL club to partner YouTube. Currently, only\u00a0Man City<\/a>\u00a0and\u00a0Chelsea<\/a>\u00a0have a YouTube presence \u2013 and we\u2019ve spoken recently about\u00a0why City\u2019s YouTube channel and video content works so well<\/a>.<\/p>\n The Drum reported today<\/a>\u00a0that \u2018the deal will allow the club to control it\u2019s right-owned, or club created videos, as well as manage advertising around its content\u2019.\u00a0Richard Ayers<\/a>, Head of Digital at the Mancunian club said to the The Drum,<\/p>\n \u201cManchester City is having a phenomenal year of growth and development online. Our goal is to deliver a market leading experience for fans in terms of online video.\u00a0 That means delivering the great content we make to where the audience is \u2013 ie on YouTube. This deal is the first move in laying the foundations of our syndication strategy and is part of a series of deals to expand our online capabilities.\u201d<\/p><\/blockquote>\n