httpv:\/\/www.youtube.com\/watch?v=m6GyGrizc9I&feature=player_embedded<\/p>\n
Football fans are a passionate bunch, there\u2019s a reason why they are called fanatics. Fans want to know and be part of every aspect of their club, whether that is talking to players on\u00a0Twitter<\/a>, reading the clubs finances or doing the stadium tour. Fans crave any kind of access to the lives of their heroes and the going-ons behind the scenes, anything that they wouldn\u2019t usually get to see. So, it wasn\u2019t a surprise to learn that the ever innovative\u00a0Manchester City<\/a>\u00a0are meeting this demand.<\/p>\n It\u2019s no secret that\u00a0Manchester City are by far without doubt the most creative and innovative club<\/a>\u00a0when it comes to digital, but this time they\u2019ve really got it spot on. The club has recently broken out onto YouTube, \u00a0represented now by just Chelsea and Man City. \u00a0In less than a month, they\u2019ve populated their\u00a0official YouTube channel<\/a>\u00a0with 50 videos \u2013 often exclusive and lighthearted interviews from Chairman to Player. But what is really special about their YouTube channel is the collection of behind the scenes videos.<\/p>\n Whoever is in charge of video content at City deserves a huge pat on the back. City don\u2019t push out the usual flat non-engaging video most football clubs broadcast, instead they offer creative, funny and behind the scenes footage. The list is too long to mention but I\u2019ve picked a few of my favourites:<\/p>\n Manchester City understand the needs of their fans, they want their fans to be involved and they shoot creative but relatively short content without the frills and without the sales messages. Far too many clubs approach video with too much focus on production value and return-on-investment, instead, they should be prioritising their target audience and content. Know what your fans want, and then think creatively about how you can deliver it. Fans are fascinated by what happens behind the scenes, so give it to them.<\/p>\n<\/div>\n\n