Deprecated: Creation of dynamic property autoptimizeImages::$lazyload_counter is deprecated in /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php on line 34

Deprecated: Creation of dynamic property autoptimizeCompatibility::$conf is deprecated in /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeCompatibility.php on line 18

Deprecated: Creation of dynamic property autoptimizeCriticalCSSCore::$criticalcss is deprecated in /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeCriticalCSSCore.php on line 20

Deprecated: Creation of dynamic property autoptimizeImages::$lazyload_counter is deprecated in /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php on line 34

Deprecated: Creation of dynamic property Smush\Core\Modules::$webp is deprecated in /home/swalsh/public_html/wp-content/plugins/wp-smushit/core/class-modules.php on line 109

Deprecated: Creation of dynamic property Jetpack_Publicize::$modules is deprecated in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/publicize.php on line 38

Deprecated: Creation of dynamic property Automattic\Jetpack\Publicize\Publicize_UI::$in_jetpack is deprecated in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/publicize.php on line 101

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php:34) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php:34) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php:34) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php:34) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php:34) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php:34) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Deprecated: Return type of Requests_Cookie_Jar::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 63

Deprecated: Return type of Requests_Cookie_Jar::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 73

Deprecated: Return type of Requests_Cookie_Jar::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 89

Deprecated: Return type of Requests_Cookie_Jar::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 102

Deprecated: Return type of Requests_Cookie_Jar::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 111

Deprecated: http_build_query(): Passing null to parameter #2 ($numeric_prefix) of type string is deprecated in /home/swalsh/public_html/wp-includes/Requests/Transport/cURL.php on line 345

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 40

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 51

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 68

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 82

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 91

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php:34) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php:34) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758
{"id":6176121670,"date":"2012-03-16T12:26:57","date_gmt":"2012-03-16T12:26:57","guid":{"rendered":"http:\/\/digital-football.com\/?p=6176121670"},"modified":"2012-03-16T12:26:57","modified_gmt":"2012-03-16T12:26:57","slug":"stadiums-need-to-be-optimised-for-matchday-social-media","status":"publish","type":"post","link":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/","title":{"rendered":"Stadiums need to be optimised for matchday social media"},"content":{"rendered":"

\"\"<\/p>\n

Football stadiums already provide the traditional media with press boxes and pitch side photographer dugouts. They are offered facilities to see the best of the action and get a story written within minutes of the game finishing. If I miss a game and I\u2019m stuck some remote location without access to TV or radio, I can always log onto many of the different news websites, see the photos, read the match report and even hear the manager\u2019s post-match interview. All through my smartphone. But like all things in this digital age, this can often take 20 or 30 minutes to actually get online and modern digital consumers simply don\u2019t have that kind of patience.<\/p>\n

The best place for the most up to date and quickest content? Online fan communities.<\/em><\/p>\n

I always get my team news, goal updates and even videos of the goals (Captured from a fan\u2019s seat!) on the likes of\u00a0Twitter<\/a>,\u00a0Facebook<\/a>\u00a0or an unofficial messageboard. I value the digital content from these places more because I feel an affinity with and trust my fellow fans opinion (let\u2019s face it, we want to hear \u2018that it was never a penalty\u2019\u00a0regardless\u00a0whether it was the right decision!). So why do clubs not use this?<\/p>\n

I can already hear football marketing and PR experts biting their nails with worries about fans showing up the club by tweeting profanities, but it would be wreckless and naive to just select any old fan and not have some kind of policy in place. So here is my plan:<\/p>\n

\"Social<\/p>\n

Any community manager or marketing executive can find volunteers to help develop the clubs official social media. Treat them like employees, do a background check, ensure they understand the clubs social media policy and be a good judge of character. There are plenty of fans who love their club and have enough sense to know what they can, and cannot say, when they represent the team. Ideally, source these people to be the clubs brand ambassadors. There are literally hundreds of forum moderators, bloggers and social media commentators out there who would love the chance to get involved. The size of the team is obviously dependant on the size of your fanbase.<\/p><\/blockquote>\n

\"Social<\/p>\n

As I said, the media have press boxes, so treat your team in the same manner. Create a location in the stadium from which your social media team (and your full time community manager) can work comfortably.\u00a0NHL<\/a>\u00a0team,\u00a0New Jersey Devils<\/a>, recently pioneered this scheme by setting up a \u2018command centre<\/a>\u2019 where team members (Fans) could monitor traffic and metrics, what\u2019s been said on social media channels, answer questions, create content and watch the game \u2013 all at once. I think it\u2019s a great piece of innovation so check it out.<\/p><\/blockquote>\n

\"Matchday<\/p>\n

Get creative with content and tailor match videos, images and web copy to specific matches. Use Twitter to both crowd source potential ideas as well as listening to the pre-game opinions of the fans. Let your team do viral, quick and impromptu video interviews (that can be uploaded without editing) with fans and staff. Let them relay the atmosphere to those who can\u2019t be in the stadium. Heck, even crowd source the DJ!<\/p><\/blockquote>\n

\"Sort<\/p>\n

It\u2019s all very well having social media campaigns on match day, but having travelled and visited numerous stadiums around the UK, I\u2019m always faced with the same problem. No\u00a0WiFi<\/a>. No 3G. Fans like to do things as they wait for kick-off, they like to upload a photo from their seat to Facebook, they like to use geo-check in to let their friends know they are at the game.\u00a0Similarly, many like to report goals and incidents from the stadium to media and message boards worldwide. But they can\u2019t do any of that if the stadium\u2019s WiFi or 3G is\u00a0severely\u00a0over-burdened to the point it no longer works. I can understand that it may be costly to improve such services but you have to balance that cost with the potential of global, real-time marketing and viral presence.<\/p><\/blockquote>\n

If stadiums can get their act together and utilise the thousands of social media users at their disposal, they could massively increase their presence, engage their fans and improve the matchday experience at a relatively low cost.<\/p>\n

Stadium social media optimisation.<\/p>\n

\"Enhanced<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Football stadiums already provide the traditional media with press boxes and pitch side photographer dugouts. They are offered facilities to see the best of the action and get a story written within minutes of...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[59,57,58],"tags":[41,30,28],"jetpack_publicize_connections":[],"yoast_head":"\nStadiums need to be optimised for matchday social media - Digital-Football.com - Football Social Media & Digital Sports news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stadiums need to be optimised for matchday social media - Digital-Football.com - Football Social Media & Digital Sports news\" \/>\n<meta property=\"og:description\" content=\"Football stadiums already provide the traditional media with press boxes and pitch side photographer dugouts. They are offered facilities to see the best of the action and get a story written within minutes of...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital-Football.com - Football Social Media & Digital Sports news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalFootball\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-16T12:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/media.tumblr.com\/tumblr_lhstc1A8TE1qfhhke.png\" \/>\n<meta name=\"author\" content=\"Sean Walsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@walshybhoy\" \/>\n<meta name=\"twitter:site\" content=\"@walshybhoy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sean Walsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/\"},\"author\":{\"name\":\"Sean Walsh\",\"@id\":\"http:\/\/digital-football.com\/#\/schema\/person\/bece0880ea621b898a184aad3e52130e\"},\"headline\":\"Stadiums need to be optimised for matchday social media\",\"datePublished\":\"2012-03-16T12:26:57+00:00\",\"dateModified\":\"2012-03-16T12:26:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/\"},\"wordCount\":730,\"commentCount\":1,\"publisher\":{\"@id\":\"http:\/\/digital-football.com\/#organization\"},\"keywords\":[\"Facebook\",\"Social media\",\"Twitter\"],\"articleSection\":[\"Matchday\",\"Opinion\",\"Tech\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/\",\"url\":\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/\",\"name\":\"Stadiums need to be optimised for matchday social media - Digital-Football.com - Football Social Media & Digital Sports news\",\"isPartOf\":{\"@id\":\"http:\/\/digital-football.com\/#website\"},\"datePublished\":\"2012-03-16T12:26:57+00:00\",\"dateModified\":\"2012-03-16T12:26:57+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/digital-football.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Matchday\",\"item\":\"http:\/\/digital-football.com\/category\/matchday\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Stadiums need to be optimised for matchday social media\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/digital-football.com\/#website\",\"url\":\"http:\/\/digital-football.com\/\",\"name\":\"Digital-Football.com - Football Social Media & Digital Sports news\",\"description\":\"Football Social Media: The ultimate guide on how football clubs are using Social Media. News, tactics, opinion and stats\",\"publisher\":{\"@id\":\"http:\/\/digital-football.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/digital-football.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/digital-football.com\/#organization\",\"name\":\"Digital-Football.com\",\"url\":\"http:\/\/digital-football.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/digital-football.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.digital-football.com\/wp-content\/uploads\/2016\/09\/digitalfootball.jpg?fit=200%2C200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.digital-football.com\/wp-content\/uploads\/2016\/09\/digitalfootball.jpg?fit=200%2C200&ssl=1\",\"width\":200,\"height\":200,\"caption\":\"Digital-Football.com\"},\"image\":{\"@id\":\"http:\/\/digital-football.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DigitalFootball\",\"https:\/\/twitter.com\/walshybhoy\",\"https:\/\/www.linkedin.com\/in\/seanmichaelwalsh\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/digital-football.com\/#\/schema\/person\/bece0880ea621b898a184aad3e52130e\",\"name\":\"Sean Walsh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/digital-football.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/2bedac5d539f2a868982c6e2ef78b2af?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/2bedac5d539f2a868982c6e2ef78b2af?s=96&d=mm&r=g\",\"caption\":\"Sean Walsh\"},\"description\":\"Founder of Digital-Football.com and leading Football Social Media expert.\",\"sameAs\":[\"http:\/\/www.digital-football.com\"],\"url\":\"http:\/\/digital-football.com\/author\/sean-walsh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stadiums need to be optimised for matchday social media - Digital-Football.com - Football Social Media & Digital Sports news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/","og_locale":"en_US","og_type":"article","og_title":"Stadiums need to be optimised for matchday social media - Digital-Football.com - Football Social Media & Digital Sports news","og_description":"Football stadiums already provide the traditional media with press boxes and pitch side photographer dugouts. They are offered facilities to see the best of the action and get a story written within minutes of...","og_url":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/","og_site_name":"Digital-Football.com - Football Social Media & Digital Sports news","article_publisher":"https:\/\/www.facebook.com\/DigitalFootball","article_published_time":"2012-03-16T12:26:57+00:00","og_image":[{"url":"http:\/\/media.tumblr.com\/tumblr_lhstc1A8TE1qfhhke.png"}],"author":"Sean Walsh","twitter_card":"summary_large_image","twitter_creator":"@walshybhoy","twitter_site":"@walshybhoy","twitter_misc":{"Written by":"Sean Walsh","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/#article","isPartOf":{"@id":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/"},"author":{"name":"Sean Walsh","@id":"http:\/\/digital-football.com\/#\/schema\/person\/bece0880ea621b898a184aad3e52130e"},"headline":"Stadiums need to be optimised for matchday social media","datePublished":"2012-03-16T12:26:57+00:00","dateModified":"2012-03-16T12:26:57+00:00","mainEntityOfPage":{"@id":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/"},"wordCount":730,"commentCount":1,"publisher":{"@id":"http:\/\/digital-football.com\/#organization"},"keywords":["Facebook","Social media","Twitter"],"articleSection":["Matchday","Opinion","Tech"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/","url":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/","name":"Stadiums need to be optimised for matchday social media - Digital-Football.com - Football Social Media & Digital Sports news","isPartOf":{"@id":"http:\/\/digital-football.com\/#website"},"datePublished":"2012-03-16T12:26:57+00:00","dateModified":"2012-03-16T12:26:57+00:00","breadcrumb":{"@id":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/digital-football.com\/opinion\/stadiums-need-to-be-optimised-for-matchday-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/digital-football.com\/"},{"@type":"ListItem","position":2,"name":"Matchday","item":"http:\/\/digital-football.com\/category\/matchday\/"},{"@type":"ListItem","position":3,"name":"Stadiums need to be optimised for matchday social media"}]},{"@type":"WebSite","@id":"http:\/\/digital-football.com\/#website","url":"http:\/\/digital-football.com\/","name":"Digital-Football.com - Football Social Media & Digital Sports news","description":"Football Social Media: The ultimate guide on how football clubs are using Social Media. News, tactics, opinion and stats","publisher":{"@id":"http:\/\/digital-football.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/digital-football.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/digital-football.com\/#organization","name":"Digital-Football.com","url":"http:\/\/digital-football.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/digital-football.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.digital-football.com\/wp-content\/uploads\/2016\/09\/digitalfootball.jpg?fit=200%2C200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.digital-football.com\/wp-content\/uploads\/2016\/09\/digitalfootball.jpg?fit=200%2C200&ssl=1","width":200,"height":200,"caption":"Digital-Football.com"},"image":{"@id":"http:\/\/digital-football.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DigitalFootball","https:\/\/twitter.com\/walshybhoy","https:\/\/www.linkedin.com\/in\/seanmichaelwalsh"]},{"@type":"Person","@id":"http:\/\/digital-football.com\/#\/schema\/person\/bece0880ea621b898a184aad3e52130e","name":"Sean Walsh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/digital-football.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/2bedac5d539f2a868982c6e2ef78b2af?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/2bedac5d539f2a868982c6e2ef78b2af?s=96&d=mm&r=g","caption":"Sean Walsh"},"description":"Founder of Digital-Football.com and leading Football Social Media expert.","sameAs":["http:\/\/www.digital-football.com"],"url":"http:\/\/digital-football.com\/author\/sean-walsh\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1McXu-6JYnnE","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/posts\/6176121670"}],"collection":[{"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/comments?post=6176121670"}],"version-history":[{"count":1,"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/posts\/6176121670\/revisions"}],"predecessor-version":[{"id":6176121918,"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/posts\/6176121670\/revisions\/6176121918"}],"wp:attachment":[{"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/media?parent=6176121670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/categories?post=6176121670"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/digital-football.com\/wp-json\/wp\/v2\/tags?post=6176121670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}