I really appreciate Tony taking the time to answer some of my questions regarding how the club is progressing, it would\u2019ve been much easier to ignore my request. It\u2019s clear from the interview (and the social media channels they have set up) that Celtic certainly understand how and why social media should be used, and I think that should be applauded. The fact that Tony was willing to discuss the strategy and happy for me to publish it on my blog, does go to show that Celtic are backing up their ethos of using social media to truly engage and communicate their fan base. This isn\u2019t a case of a club talking about engagement but not actually acting. Tony made it very clear, even before my questions, that the club believed social media should be primarily about communicating with the fans, not selling to them.<\/p>\n

As Tony suggests, the club has come under fire from its supporters with accusations that they don\u2019t listen. I myself wondered for several months why the club had not yet got involved with social media. But, the club has\u00a0magnificently\u00a0delivered in recent weeks and as a fan, it\u2019s been well worth the wait. It\u2019s refreshing to see a football club act and talk so openly about their digital aspirations as well as have an excellent understanding how social media should be used. Hopefully more football clubs can adopt the same open-house strategy and avoid the usual content\/merchandise broadcast.<\/p>\n

What are your thoughts? Should football clubs be more open about their digital strategies? Leave a comment.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Why one of Europe\u2019s largest football clubs is taking social mediavery\u00a0seriously. I posted early this month that\u00a0football clubs were failing to adopt social media, and often their idea of social media is broadcasting their...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\n