“We have a very artistic and creative online fan\u00a0community, so it makes sense to get them more involved with our digital content strategy. Our Social Media channels should demonstrate the rich passion, culture and talent that exists within our support. As such, we believe crowd-sourcing potential Facebook cover designs reinforces the club’s ethos that football without the fans is nothing<\/em>.”<\/strong><\/p>\n<\/blockquote>\n

The key message to Social Media staff at football clubs is this, you have passionate, talented and eager brand advocates – just waiting to be more involved with the club. Any other brand would die to have as many fanatical content creators that football clubs so often hold, so don’t waste the opportunity and use more competitions like this to make the most of your content.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook Timeline has been rolled out this month to replace existing brand Pages. One of the biggest changes to the layout comes in the form of the 851px x 315px cover image that dominates...<\/p>\n","protected":false},"author":1,"featured_media":6176121887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[69,67,19,62,71],"tags":[51,41,77,30],"jetpack_publicize_connections":[],"yoast_head":"\n