Arsenal are the latest club to use Twitter to crowdsource<\/a> questions from fans and put them to their players. Over the past few months Manchester City<\/a> and Norwich City<\/a> have created dedicated hashtags in which fans ask a question and the players respond to the best ones. Running today, Arsenal have asked fans to send their questions to @Arsenal<\/a> along with the #ArsenalLive hashtag<\/a> (Which UK Sports Network reported to be\u00a0trending 3rd worldwide<\/a>). Players at Arsenal’s training ground will then respond.<\/p>\n UK Digital Agency Freestyle Interactive<\/a> reported that the #ArsenalLive hashtag had received 4334<\/strong>\u00a0individual mentions on Twitter on the day alone (at 12:55pm).<\/p>\n This is a very simple, quick and cost-effective tactic to generate some fan content, strengthen the relationship between fan and club and create a bit of easy PR. We’ve\u00a0consistently\u00a0talked on Digital-Football.com<\/a> about thinking of football Social Media as a relationship, and not a marketing channel. Clubs need to do more initiatives like this to create a sense of\u00a0affinity\u00a0and allow fans to have a “behind-the-scenes” access to their heroes.<\/p>\n Football Social Media doesn’t need to be expensive nor does it need to be complicated – it just needs to be smart and ALWAYS involve the\u00a0primary\u00a0audience – the fans.<\/p>\n