Deprecated: Optional parameter $function declared before required parameter $page is implicitly treated as a required parameter in /home/swalsh/public_html/wp-content/plugins/cron-view/plugin.php on line 201

Deprecated: Creation of dynamic property autoptimizeImages::$lazyload_counter is deprecated in /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php on line 34

Deprecated: Creation of dynamic property autoptimizeCompatibility::$conf is deprecated in /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeCompatibility.php on line 18

Deprecated: Creation of dynamic property autoptimizeCriticalCSSCore::$criticalcss is deprecated in /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeCriticalCSSCore.php on line 20

Deprecated: Creation of dynamic property autoptimizeImages::$lazyload_counter is deprecated in /home/swalsh/public_html/wp-content/plugins/autoptimize/classes/autoptimizeImages.php on line 34

Deprecated: Creation of dynamic property Smush\Core\Modules::$webp is deprecated in /home/swalsh/public_html/wp-content/plugins/wp-smushit/core/class-modules.php on line 109

Deprecated: Creation of dynamic property Jetpack_Publicize::$modules is deprecated in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/publicize.php on line 38

Deprecated: Creation of dynamic property Automattic\Jetpack\Publicize\Publicize_UI::$in_jetpack is deprecated in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/publicize.php on line 101

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/cron-view/plugin.php:201) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/cron-view/plugin.php:201) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/cron-view/plugin.php:201) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/cron-view/plugin.php:201) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/cron-view/plugin.php:201) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/cron-view/plugin.php:201) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Deprecated: Return type of Requests_Cookie_Jar::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 63

Deprecated: Return type of Requests_Cookie_Jar::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 73

Deprecated: Return type of Requests_Cookie_Jar::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 89

Deprecated: Return type of Requests_Cookie_Jar::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 102

Deprecated: Return type of Requests_Cookie_Jar::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Cookie/Jar.php on line 111

Deprecated: http_build_query(): Passing null to parameter #2 ($numeric_prefix) of type string is deprecated in /home/swalsh/public_html/wp-includes/Requests/Transport/cURL.php on line 345

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 40

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 51

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 68

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 82

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/swalsh/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 91

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/cron-view/plugin.php:201) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758

Warning: Cannot modify header information - headers already sent by (output started at /home/swalsh/public_html/wp-content/plugins/cron-view/plugin.php:201) in /home/swalsh/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1758
{"id":6176122072,"date":"2012-04-26T14:43:14","date_gmt":"2012-04-26T14:43:14","guid":{"rendered":"http:\/\/digital-football.com\/?p=6176122072"},"modified":"2012-04-26T15:07:44","modified_gmt":"2012-04-26T15:07:44","slug":"football-social-media-is-growing-28-7-million-follow-football-teams-on-twitter","status":"publish","type":"post","link":"http:\/\/digital-football.com\/featured\/football-social-media-is-growing-28-7-million-follow-football-teams-on-twitter\/","title":{"rendered":"Football Social Media grows – 28.7m follow clubs on Twitter"},"content":{"rendered":"

The relationship between Football and Social Media is becoming more relevant every day, only this week did tweets about the Barcelona vs. Chelsea Champions League semi-final set a new Twitter record of 13,684 tweets per second<\/a>. It was also a week that saw Real Madrid’s Kaka become the first athlete to break the 10 million Twitter followers<\/a> barrier. The English Premier League<\/a> is adding around 3 million new Facebook Likes and 350,000 Twitter followers every month<\/a> – and this is expected to grow!<\/p>\n

According to the very excellent Football Social Media metric site – folos.im<\/a>, there are currently a total of\u00a0\u00a028,707,607 Twitter followers across 1197 teams worldwide.<\/strong><\/p>\n

Football Social Media has quickly become a primary channel for fans to find out the very latest about their club, the transfer market and live game commentary. It has also opened up a new wealth of insight into the lifestyle and daily routine of a professional footballer – what they eat, music they listen to and even their political ideology.<\/p>\n

\nFor clubs, Social Media is a new gateway to engage with their fans both domestically and abroad. As a marketing and engagement channel, Social Media is always switched on and always active. Clubs can tap into these communities for market research, product testing, sentiment analysis and even crowdsourcing new opportunities. Football Social Media creates more site traffic, new revenues for merchandise and above all – a better relationship between club and customer.<\/p>\n

\"\"<\/a><\/p>\n

But just because it’s clear that the fans want more from Social Media, it doesn’t mean that clubs should “jump in” without a strategy. If clubs set up a Twitter account without any real investment or purpose behind it, then they can expect failure. Sure, they might pick up a few thousand followers and get RT’d a lot on the back of their brand, but they will fail in that they’ve missed a massive opportunity.<\/p>\n

Football clubs needs to embrace Social Media with a strategic and long-term approach:<\/p>\n