This weeks highly anticipated Manchester Derby was another win for Football Social Media. The 1-0 victory to Manchester City not only saw nearly one tenth of the world’s population watch the game (and break Sky Sports viewing records for a sporting event) but generated a massive 1 million tweets<\/a>.<\/p>\n Last week Digital-Football.com reported that the total number of users following football clubs on Twitter worldwide was 28.7m<\/a>. This number is expected to continue grow as the importance and influence of Social Media grows in the beautiful game. A fine example of how clubs are embracing Social Media was Manchester City’s “Tunnel Cam” \u00a0– an 18 minute “behind-the-scenes” video<\/a> that has earned nearly 40,ooo views on YouTube in the last 2 days.<\/p>\n