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{"id":6176122256,"date":"2012-05-29T08:40:27","date_gmt":"2012-05-29T08:40:27","guid":{"rendered":"http:\/\/digital-football.com\/?p=6176122256"},"modified":"2012-05-29T08:40:27","modified_gmt":"2012-05-29T08:40:27","slug":"manchester-city-in-top-20-uk-social-brands","status":"publish","type":"post","link":"http:\/\/digital-football.com\/news\/manchester-city-in-top-20-uk-social-brands\/","title":{"rendered":"Manchester City in Top 20 UK Social Brands"},"content":{"rendered":"

This morning the Social Brands 100 list was revealed<\/a>, detailing the best social media brands in the United Kingdom. Included in this list was our favourite Football Social Media club – Manchester City. For the best part of 18 months we’ve been keen to advocate and shout about the innovation and creativity of the Premier League Champions<\/a> – particularly how they use content to engage with their fanbase.<\/p>\n

Manchester City was held with high regard throughout the report and this is a notable development for Football Social Media as it shows that if clubs want to do a good job of social media they need to adopt the same practices and strategies as if they were a major consumer brand. City told Digital-Football.com in an interview<\/a> this year that they position their brand in the entertainment industry. Content is created to entertain the fans, not simply sell match-tickets (Something most clubs solely focus on).<\/p>\n

City not only finished 16th in the overall table but:<\/p>\n