“Football may be well over a hundred years old, but that doesn’t mean it’s stuck in the past. Over the past two years we’ve seen a meteoric rise in not only the application of social media by the clubs themselves, but also in how fans are watching and discussing the game.<\/p>\n

The proliferation of sites like Twitter have meant that the conversation has expanded from just the pub, with millions taking to the platform to voice their opinions on the game, even as it happens. We think it’s great that we’re now able to listen to those conversations and understand the ‘wisdom of the crowd’.”<\/p>\n<\/blockquote>\n