“The whole reason for putting this data out there is to open the doors. The data has value, previously it has been kept in-house and behind guarded doors, but there is a recognition now that clubs need to help this space develop. There are a lot of people out there blogging and doing their own research and they can do a lot more with this data. I hope it will have a big impact on those who want to do research. It might just be the armchair enthusiast. If the worst it does is show a few people that there are different ways of looking at a player’s performance, then great. If it helps universities and gets the blogging world talking and coming up with fantastic ways of modelling performance, that is what we want. We want to engage with them.”<\/p>\n<\/blockquote>\n

Expect to hear a lot more about Datatainment in the coming months and we wouldn’t be surprised to see clubs to jump on the bandwagon and follow Manchester City by releasing their statistics to fans – perhaps even at an additional price…<\/p>\n

 <\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Earlier this year Manchester City told Digital-Football.com that they aimed to unleash and innovate the football industry with what they called “Datatainment”. This week the Premier League Champions announced that they would be making...<\/p>\n","protected":false},"author":1,"featured_media":6176122438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[69,61,27,67,56,71,58],"tags":[117,85,29,30,28],"jetpack_publicize_connections":[],"yoast_head":"\n