AIK updates there account with news, ticket info, media updates (web-tv etc.), match updates and training updates. Also, they respond to P2P tweets and retweet mentions of the club account -giving there fans a much richer and\u00a0authentic\u00a0experience of following the club. The average number of tweets per day however is still fairly low at 2.78.<\/p>\n

Djurg\u00e5rdens IF – updates there account with news, ticket info, media updates (web-tv etc.), match updates and training updates. Compared to AIK they tweet less\u00a0frequently. The average number of tweets per day is 1.64.<\/p>\n

However, size isn’t everything and the number of tweets per day should not be the goal. The number of followers (volume) has no value if they are not activated or getting any value back from following.<\/p>\n

Football clubs in Sweden have a great potential to benefit from the ongoing social\u00a0media revolution that still grows. After a quick glance at number of followers related to number of tweets there are no correlated trend to be shown. The quantity doesn’t necessarily effect the number of followers but the quality does. A fan will probably not show any engagement if the club isn’t asking for it. There is a huge potential to exploit a loyal circle of followers to increase engagement as an effective source to create a new kind of revenue stream. Instead clubs are acting as a deaf one man show with broadcast marketing messages – very much how he English Premier League first started. Context is everything, Twitter isn’t just a tool to present relevant communication to a loyal target audience. Twitter is a platform to engage, build further loyalty and raise the awareness of the brand on an international level. This can only be achieved with regular, targeted and engaging content.<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter is growing strong in Sweden – fast. In the last six months the number of account registered have doubled. There are now approximately 300,000 Swedish accounts on Twitter. The population in Sweden is...<\/p>\n","protected":false},"author":19,"featured_media":6176122480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[27,56,57],"tags":[41,85,30,108,28],"jetpack_publicize_connections":[],"yoast_head":"\n