At the beginning of the month Digital-Football.com was kindly invited as a special guest lecturer at Coventry University<\/a>. The Midlands University was recently voted 4th in the world for it’s Sports Management course – so it was a privilege to discuss and educate some of the brightest minds in sports marketing on Football Social Media.<\/p>\n Digital-Football.com founder Sean Walsh<\/a> was in great company with the likes of Neil Doncaster (CEO of the Scottish Premier League), Paul Thompson (Team GB Ice Hockey coach) and Bert van der Auwera (Marketing Manager RSC Anderlecht), all speaking during the week.<\/p>\n Picking up on the most important aspects of Football Social Media in 2012, Sean talked about the role of the connected stadium<\/a>, the legality of Football Social Media, great and fan engagement tactics, datatainment<\/a> and how clubs can achieve a return on investment with Social Media.<\/p>\n To view the slide deck shown at the lecture, have a look below:<\/p>\n