I think we\u2019ve had many, we\u2019re one of the most followed Clubs in the world and we started much later than most, especially in the Premier League. We\u2019ve got some great plans to come soon.<\/p>\n

In my time I suppose the Under Armour UK kit launch stands out we trended with 4 terms naturally on Twitter, including our campaign hashtag #SpursNewArmour, the engagement showed in the sales too. There was another big Premier League kit launch that day but we dominated the natural trends, which was great, it showed that exclusive content, creatively positioned is what \u00a0fans want\u00a0and also what works.<\/p>\n

What has been the largest challenge you\u2019ve faced?<\/h3>\n

There are always challenges in social, we have to move fast and we have a lot of interest and a large fan base that we try to support on our channels. We always want to be better.<\/p>\n

Where does the club find more ROI\/value? Twitter or Facebook?<\/h3>\n

The key for us on these channels is to engage with our fans, we want to bring them into the Club like they’ve never been before and social channels allow us to do that.<\/p>\n

We see both channels differently, both have a global audience that engage with us differently and so we get different returns from each. I don’t think we find more from one or the other, we have hundreds of conversations a day across both and our job is to keep the integrity of the community and give the fans what they want.<\/p>\n