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{"id":6176122979,"date":"2013-02-02T14:36:14","date_gmt":"2013-02-02T14:36:14","guid":{"rendered":"http:\/\/digital-football.com\/?p=6176122979"},"modified":"2013-02-02T15:02:57","modified_gmt":"2013-02-02T15:02:57","slug":"as-roma-use-vine-to-showcase-matchday-experience","status":"publish","type":"post","link":"http:\/\/digital-football.com\/featured\/as-roma-use-vine-to-showcase-matchday-experience\/","title":{"rendered":"AS Roma use Vine to showcase matchday experience"},"content":{"rendered":"AS Roma are quickly becoming one of the most innovative and creative football clubs in Europe when it comes to Football Social Media. The Italian side were the first football side to use Pinterest<\/a>, the latest to create a dedicated LinkedIn football club page<\/a>, the first football club to utilitise iTunes<\/a> playlists and amongst the first to adopt Twitter’s new video sharing app – Vine. It is for the latter that the\u00a0Giallorossi\u00a0<\/em>are stealing the Social Media spotlight.<\/p>\nLast week, Digital-Football.com covered the first early adopters using Twitter’s new 6 second video sharing app Vine<\/a> and suggested how clubs could perhaps use the app to help create engaging content for their fans. Specifically, we mentioned that Vine is the perfect app for demonstrating the matchday experience in order to build excitement ahead of matches. The desired consequence of this is obviously to improve matchday social media engagement, sell tickets and generate more coverage for the brand globally.<\/p>\nAS Roma appeared to have taken our advice and are now using the new platform to show clips from the matchday such as the players entering the stadium, as shown below.<\/p>\n