A. Well one thing that football fans most certainly are is passionate, so it doesn’t take much of a push in the right direction for little things to become certified team traditions. As far as the digital side of that goes, we just keep things fresh in the minds of our supporters and make the things they hold most dear apparent in everything we do.<\/p>\n

We also make a point to let things grow organically. We don’t overdo certain phrases or hashtags and let our supporters decide what they like best and go from there.<\/p>\n

Q. How do you engage with fans who may also be engaged with a NBA, NFL, NHL & MLB team. Is there an Inter sport rivalry or do you just focus on the MLS fans.<\/h3>\n

A. The Sounders and the Seattle Seahawks are actually under the same umbrella (and office\/stadium for that matter) so there is a huge overlap in our staff\/projects\/goals that kind of thing. We encourage a healthy relationship with the Seahawks and our supporters react tremendously well when we mention them in posts and that type of thing.<\/p>\n

Typically, you’ll see supporters stay loyal to an entire city rather than just one sport. If you’re a Sounders fan, you’ll most likely enjoy the Seahawks and catch a few Mariners games a year and we encourage that behavior as its reciprocal. When the Sounders are successful, the Seahawks highlight that and vice versa.<\/p>\n