“There will be no official Twitter site until we have satisfied ourselves that we have determined a role for Twitter.”<\/p><\/blockquote>\n

That being said, United fans have long asked for a Twitter account – some to engage with the club better, some simply out of sheer rivalry (as generally Manchester City are viewed as being hotshots at Football Social Media presently). Undoubtedly United have taken their time to formulate a business case and strategy for the channel – which of course is sensible.<\/p>\n

But, one has to question why it’s taken them nearly 3 or 4 years to get with the trend, potentially missing out on engagement (and driving traffic to their website) from EPL, Champions League and Cup match days. Furthermore, the lack of an official and verified Twitter account has lead to much confusion as unofficial fan accounts have taken the opportunity to build significant followings in their place.<\/p>\n