“Twitter gives you a fantastic platform to watch sport and use Social Media to listen to pundit, find debates, put your own opinion out there, find out what the experts have to say. It’s a fantastic barometer of finding out the opinion and sentiment around a sporting event and very quickly getting the opinions of millions worldwide.”<\/p>\n<\/blockquote>\n

Walsh also pointed out how sport has become an integral part of Social Media, particularly on channels like Twitter where users are regularly logging in to follow their favourite clubs, sporting heroes and journalists.<\/p>\n