\n

Interestingly, the biggest surge in growth since January has been reserved for this year’s UEFA Champions League finalists – Bayern Munich and Borussia Dortmund who have seen a growth of 371% and 195.3% respectively. As the graph below shows, their involvement in the world’s elite club football competition certainly has helped raise their Social Media profile over the last few months. As has the money spending exploits of Paris Saint-Germain which has seen them benefit from a growth of 74.6% in the form of 326,908 new Twitter followers.<\/p>\n

What Twitter clients are clubs using?<\/h3>\n

For the first time ever we are able to have a look into what Twitter clients football clubs are using to manage their accounts. Using data provided by the Twitter API we can see where the last tweet was tweeted from and whether they were using Social Media management tools like Hootsuite and Tweetdeck. 31 of the top 50 clubs on Twitter opted to use the old fashioned web platform on Twitter.com to maintain their channels, whereas the other 19 clubs opted to use an external management platform – of which Tweetdeck was the most popular choice of clubs such as Manchester City and Chivas CD Guadalajara. Furthermore, 20 of the clubs in the top 50 teams were from South America – showing how the continent is massively growing ahead of next year’s World Cup in Brazil.<\/p>\n","protected":false},"excerpt":{"rendered":"

Following on from a similar report commissioned in 2012 looking at how many Twitter users football clubs have, we’ve teamed up with the excellent data guys at Folos.im to have a look at how...<\/p>\n","protected":false},"author":1,"featured_media":6176123224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[27,56],"tags":[85,30,28],"jetpack_publicize_connections":[],"yoast_head":"\n