\u201cAs a football club, we\u2019re always looking to trigger healthy social media conversation amongst our supporter base but we accept that this doesn\u2019t always come off the back of our official platforms.<\/p>\n

The \u2018Social Media Socialites\u2019 concept is one that is being introduced ahead of this week\u2019s opening of the new Bar 8 Foster\u2019s Fanzone here at St. Andrew\u2019s and is an idea that we\u2019ll be looking to use on other occasions across the course of the season.”<\/p><\/blockquote>\n

This is a fantastic tactic used by the Championship team and undoubtedly one that many other clubs will try to replicate in the coming months.<\/p>\n

The simplicity and cost effectiveness of the fan outreach strategy not only means it’s a feasible strategy for football clubs to undertake, but also it shows that clubs are willing to be more transparent and open with their fan base. Birmingham City clearly understand that the messages of their fans are always going to be more credible and engaging than that of the club – so by openly leveraging their fans, they expect to amplify their marketing strategy as well as form some strong bonds with influential fans on Social Media.<\/p>\n