Keyword \/ Team<\/strong><\/td>\nAvg. Monthly Searches (exact match only)<\/strong><\/td>\n<\/tr>\n | Manchester United<\/td>\n | 3,424,000<\/td>\n<\/tr>\n | Arsenal FC<\/td>\n | 2,927,200<\/td>\n<\/tr>\n | Liverpool FC<\/td>\n | 1,301,000<\/td>\n<\/tr>\n | Chelsea FC<\/td>\n | 1,124,000<\/td>\n<\/tr>\n | Manchester City<\/td>\n | 838,000<\/td>\n<\/tr>\n | Everton FC<\/td>\n | 817,900<\/td>\n<\/tr>\n | Leicester City<\/td>\n | 648,700<\/td>\n<\/tr>\n | Crystal Palace<\/td>\n | 300,000<\/td>\n<\/tr>\n | Tottenham Hotspur<\/td>\n | 225,500<\/td>\n<\/tr>\n | Southampton FC<\/td>\n | 165,000<\/td>\n<\/tr>\n | Swansea City<\/td>\n | 153,100<\/td>\n<\/tr>\n | West Ham United<\/td>\n | 151,000<\/td>\n<\/tr>\n | Middlesbrough FC<\/td>\n | 135,000<\/td>\n<\/tr>\n | Stoke City FC<\/td>\n | 133,800<\/td>\n<\/tr>\n | Burnley FC<\/td>\n | 110,000<\/td>\n<\/tr>\n | Watford FC<\/td>\n | 110,000<\/td>\n<\/tr>\n | Sunderland AFC<\/td>\n | 102,600<\/td>\n<\/tr>\n | AFC Bournemouth<\/td>\n | 101,880<\/td>\n<\/tr>\n | West Bromwich Albion<\/td>\n | 93,120<\/td>\n<\/tr>\n | Hull City FC<\/td>\n | 13,400<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n | Unsurprisingly, Manchester United top the table for the most average monthly searches (in August), but Arsenal aren’t far behind with 2.9 million searches every month. Meanwhile, near the bottom, Hull City FC or perhaps Hull City Tigers, have had just 13,400 average monthly searches – even despite matches against Manchester United and Leicester City in August.<\/p>\n Are clubs capitalising on Google Search volume?<\/h2>\nA brief look at Manchester United around “manchester united tickets” shows significant Google Adwords advertising on this keyword. The likes of Thomas Cook – who as an official ticket partner – are bidding on this term, along with a number of other online ticket sites. However, the official ticket office has not PPC adverts running and could be missing out on driving their own revenue stream.<\/p>\n |