<\/a><\/p>\n Manchester City has achieved a Premier League \u201cfirst\u201d by launching a new app<\/a> for Amazon Fire TV that will showcase the acclaimed CityTV video series. Other content<\/a> that will be available includes: a behind-the-scenes look at the tunnel on match day, team manager Pep Guardiola training tips, player profile segments and the club\u2019s 10-part series called Global City.<\/p>\n Club officials felt their fan base viewing habits have changed over time, as more of them are using online streaming services for their broadcasting needs. Man City believes that Amazon Fire TV is a growing media platform with huge potential, and felt it was important that CityTV be apart of this growing trend. A move of this nature is a clear sign of how trouble the waters are for cable television providers because their former viewers now exist on multiple digital platforms.<\/p>\n This announcement is just the latest of a long line of technological advancements offered by Manchester City, who have become an innovator in the professional sports business world. They recently launched \u201cInstant Articles,\u201d which provides the fans with the latest club news on their Facebook page. Plus, Man City will send iPhone users an official exclusive club sticker set via a text message.<\/p>\n Marketing on various social media outlets allows the club to better align itself with a wider global audience. The hope is to strengthen the demand and distribution of Man City\u2019s video content on a broader, more popular digital television platform. Last season, Manchester City\u2019s YouTube channel was the second most popular professional football club website in the world. The club\u2019s videos averaged 150 views-per-minute during the regular season.<\/p>\nManchester City is Sport\u2019s Leading Technological Innovator<\/h2>\n