Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/swalsh/public_html/wp-content/plugins/jetpack/_inc/lib/class.media-summary.php on line 77

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/swalsh/public_html/wp-content/plugins/jetpack/_inc/lib/class.media-summary.php on line 87

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/shortcodes.php on line 98

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/shortcodes.php on line 130

Deprecated: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/shortcodes/soundcloud.php on line 164

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/load.php on line 651

Notice: Trying to access array offset on value of type bool in /home/swalsh/public_html/wp-includes/theme.php on line 2241

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387
Arsenal use Social Media to welcome new signing Olivier Giroud - Digital-Football.com - Football Social Media & Digital Sports news
Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 2448

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 2448

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Arsenal use Social Media to welcome new signing Olivier Giroud


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 2448

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

The latest addition to Arsenal’s frontline last month was highly rated French striker Olivier Giroud, so to welcome the signing (and capitalise on social media), the North London team launched a #WelcomeOlivier Twitter competition.

Using the #WelcomeOlivier hashtag, Arsenal’s competition was very simple – tweet a welcome message to the new striker and potentially win a signed shirt from Olivier. However, the competition didn’t end there, the winning tweets also were placed onto a series of JPGs to be used as desktop wallpapers featuring Giroud in the Arsenal jersey.

Arsenal’s Digital Operations Manager, David Savage, told Digital-Football.com exclusively,

“At Arsenal we see social media chiefly as a set of tools for adding value to the fan experience.  Be it via leveraging our unique access to the club, creating an interface between fans and players or sourcing fan generated content to add a social layer to club activities. Social channels provide us with the means to engage with specific fan groups on the platforms of their choice.”

Arsenal currently lead the Premiership in terms of Twitter followers and rank a very respectable 3rd worldwide. The Gooners showed that social media doesn’t need to be complicated or at all time consuming. By encouraging fans to tweet on their hashtag, they were raising awareness of both the transfer and their own social media activity. Secondly, they used UGC (the tweets) to integrate it into their own content, thereby creating a stronger sense of affinity between brand and fan. Thirdly, they raised awareness for their Fanzone area of the website and drove web traffic there.

Consequently, the short Twitter campaign saw over 10k uses of the hashtag in 48 hours and the @Arsenal Twitter account had an increased follower rate of over 30% (more than their usual average growth).

As football social media continues to grow (even in the off-season), Arsenal also spoke to us about their future plans to expand their football social media activity,

“We’re constantly evaluating the landscape and looking to join fans wherever they’re active – something that will be reflected in our likely expansion onto new platforms in the coming months.”

This is a great example for clubs of all sizes into how they can very quickly utilise social media in order to engage with their fans and promote their offline activity. As we have continued to stress since this site’s beginnings – social media doesn’t need to be complex, merely fan focussed.

Have any more good examples of football social media? Leave us a comment or send us an email on sean [at] digital-football.com


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Sean Walsh

Founder of Digital-Football.com and leading Football Social Media expert.


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 2448

You may also like...


Notice: compact(): Undefined variable: limits in /home/swalsh/public_html/wp-includes/class-wp-comment-query.php on line 853

Notice: compact(): Undefined variable: groupby in /home/swalsh/public_html/wp-includes/class-wp-comment-query.php on line 853

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Leave a Reply
Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Your email address will not be published. Required fields are marked *


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4387

Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/swalsh/public_html/wp-includes/functions.php on line 3786