Mexican club add Twitter accounts to back of players shirts

A few weeks ago we advised that clubs should take advantage of any opportunities available to promote their social media channels. This week we were notified (by @TomFaller – thanks Tom) about this story from Mexico:

Mexican Primera Division side Jaguares have replaced the traditional name on the back of the jersey with players and club Twitter handles in order to try boost numbers – as well as adding the official Twitter bird logo. This is a rather inventive way of boosting a social media following and a fantastic way to generate some free global publicity.

As we are constantly saying, clubs need to do more to promote their online channels in the offline environment. Twitter is still a relatively young platform and not everyone uses it, so this kind of awareness gets people talking about the channel.