Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/swalsh/public_html/wp-content/plugins/jetpack/_inc/lib/class.media-summary.php on line 77

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/swalsh/public_html/wp-content/plugins/jetpack/_inc/lib/class.media-summary.php on line 87

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/shortcodes.php on line 98

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/shortcodes.php on line 130

Deprecated: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in /home/swalsh/public_html/wp-content/plugins/jetpack/modules/shortcodes/soundcloud.php on line 164

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/load.php on line 651

Notice: Trying to access array offset on value of type bool in /home/swalsh/public_html/wp-includes/theme.php on line 2241

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382
Football club use fans to crowd-source Facebook Timeline cover image - Digital-Football.com - Football Social Media & Digital Sports news
Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 2443

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 2443

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Football club use fans to crowd-source Facebook Timeline cover image


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 2443

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Facebook Timeline has been rolled out this month to replace existing brand Pages. One of the biggest changes to the layout comes in the form of the 851px x 315px cover image that dominates the top of the new Timeline page. In recent weeks many Facebook users have been vocal in their criticism of the radical redesign. So, in a move to get their fans more involved with the transition, SPL leaders (and Glasgow’s only tax-paying club – UPDATE: after lots of angry words from Partick Thistle fans, I would like to note that they too pay their taxes) Celtic FC have asked their fans to design the cover image in time for their new Timeline launch.

Despite it being a simple and obvious idea, it’s a fantastic way to build a relationship with the fans online, as well as raise awareness for their newly updated Timeline. I spoke a couple of months ago about the importance of using fan generated content and why it is far more effective than branded content produced internally.

Celtic’s Digital Director, Tony Hamilton, told Digital-Football.com:

“We have a very artistic and creative online fan community, so it makes sense to get them more involved with our digital content strategy. Our Social Media channels should demonstrate the rich passion, culture and talent that exists within our support. As such, we believe crowd-sourcing potential Facebook cover designs reinforces the club’s ethos that football without the fans is nothing.”

The key message to Social Media staff at football clubs is this, you have passionate, talented and eager brand advocates – just waiting to be more involved with the club. Any other brand would die to have as many fanatical content creators that football clubs so often hold, so don’t waste the opportunity and use more competitions like this to make the most of your content.


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Sean Walsh

Founder of Digital-Football.com and leading Football Social Media expert.


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 2443

You may also like...


Notice: compact(): Undefined variable: limits in /home/swalsh/public_html/wp-includes/class-wp-comment-query.php on line 853

Notice: compact(): Undefined variable: groupby in /home/swalsh/public_html/wp-includes/class-wp-comment-query.php on line 853

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Leave a Reply
Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Your email address will not be published. Required fields are marked *


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/swalsh/public_html/wp-includes/formatting.php on line 4382

Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/swalsh/public_html/wp-includes/functions.php on line 3783