“We were late into social media and were worried a lot about how to approach it as a football club. Our big concern is that if we get it wrong that the fanbase will stop growing. There will be no official Twitter site until we have satisfied ourselves that we have determined a role for Twitter.”
Strikes me as them being completely naive about it all, and again, happy for big spending sponsors to conduct their own brand based activities instead.
]]>Hi Stuart,
Thanks for the comment – I agree with everything. For all there millions of Likes Manchester United are really sinking and uninspiring – meanwhile their neighbors are romping to social media success.
]]>