Whilst international football doesn’t quite have the wealth and commercialisation that club football has, it doesn’t excuse a lack of presence. We previously reported that football clubs had an accumulated 28.7 million Twitter followers, yet Euro 2012 struggles to get past even half a million with a paltry 482k. Whilst international football might not have the same appeal as it once might, it does have a national population to attract. Social Media activation with the right content and strategy can go a long way to build a stronger sense of patriotism during the competition. Simple videos of former glories, national icons, the best tournament goals are all quick ways to enthuse would-be fans and get them interested. The benefits of this? Hopefully in the short term increased sales in merchandise and in the long term – ticket sales.

Euro 2012 Official Page

Facebook: http://www.facebook.com/uefaeuro2012 (369k)

Twitter: N/A

Facebook: N/ACroatia

Twitter: N/A

Czech Republic

Facebook: http://www.facebook.com/narodak (25,497)

Twitter: N/A

Denmark

Facebook: N/A

Twitter: N/A

England

Facebook: http://www.facebook.com/EnglandTeam (1.4 million)

Twitter: https://twitter.com/#!/thefadotcom (166,202)

France

Facebook: http://www.facebook.com/equipedefrance (586,893)

Twitter: https://twitter.com/#!/FFFootball (2,638)

Germany

Facebook: http://www.facebook.com/DieNationalmannschaft (1.4 million)

Twitter: https://twitter.com/#!/DFB_Team (129,833)

Greece

Facebook: http://www.facebook.com/epo.gr (3,444)

Twitter: N/A

Italy

Facebook: http://www.facebook.com/FIGC (432,054)

Twitter: https://twitter.com/#!/Vivo_Azzurro (263)

Netherlands

Facebook: N/A

Twitter: https://twitter.com/#!/WebsiteKNVB (24,895)

Poland

Facebook: https://www.facebook.com/LaczyNasPilka (11,646)

Twitter: N/A

Portugal

Facebook: N/A

Twitter: N/A

Republic of Ireland

Facebook: http://www.facebook.com/FAIOfficial (62,217)

Twitter: https://twitter.com/#!/FAIreland (22,207)

Russia

Facebook: http://www.facebook.com/rfs.ru (658)

Twitter: https://twitter.com/#!/official_rfs (1,179)

Spain

Facebook: http://www.facebook.com/RFEF (316,493)

Twitter: https://twitter.com/#!/rfef_es (126,723)

Sweden

Facebook: http://www.facebook.com/nationalsporten (7,522)

Twitter: N/A

Ukraine

Facebook: N/A

Twitter: https://twitter.com/#!/FFU_OFFICIAL (55)

NOTE: It’s been rather difficult trying to determine whether some of these are authentic or not so do comment if you can confirm or if we’ve missed something. Thanks

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