This is the first time a football club has directly tried to monetise their Social Media platforms in order to generate matchday ticket sales. The move is clearly innovative by the Red Bulls and will very likely be copied by other clubs in the next few months.

Whilst traditionally, Facebook hasn’t been the preferred point of sale for other brands, this does appeal to fans looking for convienence and should allow the American side to market their ticketsales (the lifeblood of a football club) more aggressively but also more easily. Not to mention, this tactic will earn the MLS side decent PR exposure – yet again, demonstrating that being an early adopter is a great position for clubs to strive for.

It will be interesting to see if and how many tickets the New York side manage to sell through the app and whether this is something that might be a better alternative to the traditionally difficult online ticket sales e-commerce platforms that many clubs are still using.

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