New York Red Bulls first MLS club to sell tickets via Facebook

The Major League Soccer side are the first professional team to allow fans to purchase match day tickets through a bespoke Facebook ticketing app. Not only can fans buy their tickets, but they can also reserve seats for friends and family, so should you want to sit together, the system will reserve the seats nearby and message friends/family with the option to buy their reserved seats.

This is the first time a football club has directly tried to monetise their Social Media platforms in order to generate matchday ticket sales. The move is clearly innovative by the Red Bulls and will very likely be copied by other clubs in the next few months.

Whilst traditionally, Facebook hasn’t been the preferred point of sale for other brands, this does appeal to fans looking for convienence and should allow the American side to market their ticketsales (the lifeblood of a football club) more aggressively but also more easily. Not to mention, this tactic will earn the MLS side decent PR exposure – yet again, demonstrating that being an early adopter is a great position for clubs to strive for.

It will be interesting to see if and how many tickets the New York side manage to sell through the app and whether this is something that might be a better alternative to the traditionally difficult online ticket sales e-commerce platforms that many clubs are still using.

Sean Walsh

Founder of Digital-Football.com and leading Football Social Media expert.

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