Digital-Football.com is an independent social media blog focusing on the role of sport (particularly football) in the social media world. Social media has shown itself to be a hugely influential facet of 21st Century life. Social Media is essentially the digital output of social relationships, interaction and capital on an ever increasing online world. Since the start of this blog, we have received considerable media attention and have been dubbed as the experts on Football Social Media from the likes of the BBC, Mashable.com, The Scottish Herald, Yahoo! News, FC Business & numerous UEFA Champions League clubs.
“a leading source on the intersection between English soccer and social media” – Mashable.com
As social media has grown in popularity and importance, as have football clubs and sports teams utilised social channels for their own gain.
However, this has been and still is a slow process as clubs are weary of adopting radical changes to their online presence. Slow adoption rates can be probably attributed to the fact that social media is still young, and though football is a wealthy industry, it seems concerned and unconvinced about the return on investment.
The purpose of this blog is both document social media adoption, highlight good and bad practice and showcase how social bridges the relationship between fan and player/club.
However, my primarily objective for the future ahead is to provide a free to use social strategy that sporting institutions can use as a guide to either get them started in the digital world, or look towards for creative ideas and inspiration. Creating this content will be a long process, but by providing this information hopefully clubs will feel a little more convinced to see the real value of social media.
- 26/12/2010 – Site goes live on Tumblr
- 13/1/2011 – “Digital-Football.com” domain name registered and moved to WordPress
- 2/3/2012 – Site redesigned into magazine format
- 6/10/2012 – Site featured and interviews live on air by BBC Radio 5 Live – our most prominent media appearance to date
- In the time I get paid to do stuff, I work as Head of Social Media at UK Social Media...