Interview with the man behind Manchester City’s Social Media

Sean Walsh

Founder of and leading Football Social Media expert.

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5 Responses

  1. Paul says:

    All v interesting stuff mate, if you check out my blog I’ve done a whole season of football/social media links for the Bristol City matchday programme (tagged ‘On the Social’) and there is some synergy between Ayres’ comments above and the interview I did with Commercial Director Kevin Smith at City.

    He seems on the right wavelength regarding RoI and what should be used for.

    Are you OK if I extract certain aspects from your site for a piece before the end of the season, fully crediting and linking, of course?

    • Sean Walsh says:

      Hi Paul,

      Thanks for the comment and support. I’ll take a look at your blog this evening – cheers. Interested to see how a Championship team like Bristol (with obviously lesser budget) approaches Social so should be interesting!

      Of course mate – appreciate you asking 🙂


  1. May 22, 2013

    […] 4. Interview with the man behind Manchester City’s Social Media […]

  2. February 3, 2014

    […] In April, EPL clubs collected a combined total of 357,822 Twitter followers (the largest increase yet) and 1.9 million new Facebook Likes. Fans of the beautiful game are flocking to Social Media channels to bypass the traditional media and get the very latest information about clubs and players straight from the official club press desk. The best clubs are using Social Media not just provide fans with an endless stream of news, but levy the powerful relationship between sports fan and clubs and use their online presence as an entertainment channel (Something Manchester City digital boss Richard Ayers recently advocated). […]

  3. February 27, 2014

    […] Other believe Twitter is a positive influence, allowing these brand characters to interact on a personal level, with fans. Manchester City believe this interaction is important, to gain insights, ideas and opinion. Richard Ayers, the former Manchester City Digital Innovation lead, said back in 2012: […]

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