Liverpool FC the first English team to use Pinterest for fan engagement
Yesterday Liverpool FC announced that they were the first English Premier League club to join the ever-growing social network – Pinterest.
A couple of weeks ago Digital-Football.com reported that AS Roma were the first European team to adopt the content curation platform as a way to share photography/video and engage with fans. The move comes just a few days after the 5 time European cup winners announced that they were the first Premier League side to use Tumblr to highlight the history of the club via iconic photography (some crowd-sourced from fans).
The club stated on their official website:
“We’re also using our different themed LFC Boards on Pinterest to bring some of the club’s history and passion to a new audience for the 21st century. With so much choice on the internet, we recognise that today’s young and new fans may not have time to read realms and realms of text about Liverpool’s glorious past, present and future and that’s why we’re always looking for new ways to interact with supporters online. Whether you’ve been attending matches for years, live in a far, foreign land or are just beginning your love affair with Liverpool, we aim to have something that captures your imagination”
The Liverpool FC Pinterest follows in the same theme as AS Roma’s and has a wide variety of “boards” set up to cater for different interests, including, legends, programme covers, merchandise and with it being Pinterest – cakes!
This is an excellent development and hopefully more football clubs get on board and be as inventive and creative in using new social media platforms to engage with fans.
To read a more in-depth story about the news, visit the UK Sports Network who were the first site to cover the story.