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How will social media and sports TV work? Here’s a few ideas… 1

How will social media and sports TV work? Here’s a few ideas…

I recently came across a video by Sports Business blogger, Russell Scibetti at the Global Sports Forum in Barcelona. Russell gave an example of how very soon we can expect to see social media (more specifically online audience...

Interview: Tony Hamilton (Digital Director at Celtic FC) 1

Interview: Tony Hamilton (Digital Director at Celtic FC)

Why one of Europe’s largest football clubs is taking social mediavery seriously. I posted early this month that football clubs were failing to adopt social media, and often their idea of social media is broadcasting their...

93,000 tune in to watch FC Barcelona’s first YouTube live broadcast 0

93,000 tune in to watch FC Barcelona’s first YouTube live broadcast

Just over a week ago the social media superpower and footballing dynasty that is FC Barcelona launched their new training complex – La Masia. Barca’s La Masia is undoubtedly the key ingredient in a strategy that has...

Getafe video urges fans to become sperm donors to boost season tickets 0

Getafe video urges fans to become sperm donors to boost season tickets

This week La Liga side Getafe CF released this rather quirky viral video in order to boost season ticket numbers. The YouTube video has become an instant hit amassing nearly a quarter of a million views in just...