Getafe video urges fans to become sperm donors to boost season tickets
This week La Liga side Getafe CF released this rather quirky viral video in order to boost season ticket numbers. The YouTube video has become an instant hit amassing nearly a quarter of a million views in just 3 days.
The premise of the video (which is in Spanish) goes something like this (provided by Football-Marketing.com):
“The tongue-in-cheek video opens with a fan standing in front of an empty stand under the words: “There’s a problem: there aren’t many of us.” Then the voiceover tells us there is a solution, as the camera pans to the fan’s crotch. We next see him in a sperm donor clinic collecting a plastic container. He is handed a DVD entitled Zombies Calientes de Getafe, or Getafe’s hot zombies.
The film, shot in the style of a 1970s porn film, shows young women in a room whose walls are covered with Getafe posters, flags and scarves, drinking a potion that turns them into sex-mad zombies. The idea is that the DVD is so erotic that the sperm donor has no difficulty in making his contribution.
In the next shot, a woman is holding a baby, one of a new generation of Getafe fans. The film ends with a graphic representation of a sperm entering an egg and the words: “The more the better.” In the final frame the viewer is informed that the DVD is available at their local sperm donor clinic.”
Despite the rather odd and controversial nature of the video, it’s good to see football clubs not taking themselves too seriously, and willing to be bold in the way they market using social media. Notably, last season Barcelona used YouTube to promote their Facebook page and Swedish side AIK used YouTube to put out their viral marketing campaign about jinxing their opposition.