The post AS Roma use Vine to showcase matchday experience appeared first on Digital-Football.com - Football Social Media & Digital Sports news.
]]>Last week, Digital-Football.com covered the first early adopters using Twitter’s new 6 second video sharing app Vine and suggested how clubs could perhaps use the app to help create engaging content for their fans. Specifically, we mentioned that Vine is the perfect app for demonstrating the matchday experience in order to build excitement ahead of matches. The desired consequence of this is obviously to improve matchday social media engagement, sell tickets and generate more coverage for the brand globally.
AS Roma appeared to have taken our advice and are now using the new platform to show clips from the matchday such as the players entering the stadium, as shown below.
#RomaCagliari: la squadra è arrivata allo stadio Olimpico | the team has arrived at the stadiumvine.co/v/b1iAVHjwghv #ASR #Vine
— A.S. Roma (@OfficialASRoma) February 1, 2013
Matchday content – particularly anything behind the scenes – has been mastered by Manchester City and seen significant results. However, many clubs still fail to capitalise on their matchday, with many still just tweeting games.
Instead, clubs should be using platforms like Vine, Instagram, YouTube and more, to capture the experience and bring it closer to fans who might be following the game digitally. The value in creating this live content is that it should help the clubs social engagement metrics and brand internationally, but also – it shows that the club cares for its fans that it is willing to cater for those who might not be there.
Hopefully in the next few months we will see more matchday activity from football clubs using Social Media.
The post AS Roma use Vine to showcase matchday experience appeared first on Digital-Football.com - Football Social Media & Digital Sports news.
]]>The post Football clubs using Twitter’s new video app – Vine appeared first on Digital-Football.com - Football Social Media & Digital Sports news.
]]>Vine has presented clubs with an excellent opportunity to capture the highlights of a football club – whether that is the day to day routine of a football club, a matchday experience or the signing of a new player.
Birmingham City have already been very creative with the app and have used it in the video below to get their players to very rapidly answer questions posed by their Twitter followers.
Congrats to those who correctly guessed this question. It was: ‘Who did you make your senior debut against?’: ow.ly/h8dCC #BCFC
— Birmingham City FC (@BcfcDotCom) January 25, 2013
Head of Media & Communications at Birmingham City, Andy Walker, told Digital-Football.com,
“Here at Birmingham City, we realise that social media is always evolving and as a result we’re always on the lookout for further tools to enhance our current output. Vine is an app that we were quick to embrace and one that we feel will benefit our supporters moving forward.”
For Birmingham City, Vine has presented a perfect opportunity to create very engaging content that is quick but also easy to digest. “Pictures say a lot but videos say even more!” said Walker. “So the opportunity to plug official club media content in a short and snappy way is naturally very appealing to us”.
Vine is certainly the perfect combination for football club’s social media accounts and allows them to convey information to their fans quickly, as well as do something quite creative.
Along with Birmingham, Liverpool, Southampton and Nottingham Forest have also been quick to use Vine as a way of engaging with fans.
What other clubs are using Vine – if you’ve seen any, please let us know by leaving us a comment below.
The post Football clubs using Twitter’s new video app – Vine appeared first on Digital-Football.com - Football Social Media & Digital Sports news.
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