As predicted by us here at Digital-Football.com, 2012 was a decisive year for football clubs to embrace social media as a main communication channel with fans. Clubs are not only educating and motivating players...
One of the key lessons that many football clubs (and other sporting clubs) has taken this year is that their Social Media must be a form of entertainment, not just a corporate marketing brand....
18 times Serie A champions AC Milan were the first club in Italian football to host a Google+ Hangout this week. The ‘Rossoneri’ have been keen to utilise Google+ and boost their numbers on the...
Following on from the success of Manchester City’s Google+ Hangout with Patrick Viera two weeks ago, Chelsea FC are the latest club to use the ailing social network as a way to engage with...
German team Borussia Dortmund have used an innovative way of creating some pre-match buzz ahead of last night’s Champions League group stage match. Dortmund – a team who are famous for their passionate match...
AS Roma have today launched an exciting new development to their already sterling Football Social Media strategy – player and staff curated iTunes playlists. The Italian giants are rolling out iTunes playlists curated by...
Earlier this year Manchester City told Digital-Football.com that they aimed to unleash and innovate the football industry with what they called “Datatainment”. This week the Premier League Champions announced that they would be making...
UEFA Champions League winners Chelsea are the first English Premier League to upgrade their Twitter account to an official Twitter Brand Page. The “Enhanced Brand Page for Businesses” were first rolled out in the...
The latest addition to Arsenal’s frontline last month was highly rated French striker Olivier Giroud, so to welcome the signing (and capitalise on social media), the North London team launched a #WelcomeOlivier Twitter competition....
FIFA claims that supporters are the lifeblood of any professional football club and clubs need to be doing more to interact with them with social media being an ideal opportunity to do that. Digital...
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