Fulham uses interview/advertising wall to promote Social Media channels

Anyone watching Match of the Day this weekend may have noticed that the traditional interview area atCraven Cottage (Fulham’s stadium) was being used to advertise the clubs social media presence. Traditionally, televised interviews with the players and managers take place in front of wall covered in the clubs sponsors.

This is important as it’s the first time I’ve noticed the football interview area used to promote club social channels. In recent months clubs have used their pitchside advertising boards to build awareness for their social media channels, so it only makes sense that they begin to capitalise on areas of the stadium that receive more television coverage. I’ve spoken before about the importance of optimising stadiums for social media usage, but I’ve never covered the importance of offline signage within the stadium. Advertising boards are the beginning of raising awareness, but what is next? There’s obvious ideas such as the official matchday programme and the ticket itself, but what about the seats?

Plenty of stadiums around the UK already have some kind of health and safety sticker on the seat in front? I’m not suggesting that stadiums should go put stickers on 60,000 seats, but instead trial out an area of the ground and see what happens. Football clubs could add a message such as “Tweet from your seat! Talk to us @FootballClub”. If not on seats, at least advertise Social Media channels in the concourse.

It’s basic marketing – utilise spare space to market your brand.

Football clubs social media strategies need to work in synchronisation with offline marketing, thankfully Fulham have recognised this and they should be applauded. Credit to @Mazi for the photo and noticing this first.