Celtic Park latest “Connected Stadium” to upgrade WiFI for fans

Celtic Park, home of the Scottish Premier League champions, is the latest stadium to become a fully fledged “Connected Stadium“. Celtic FC announced this afternoon that they were to offer full WiFi access to their 60,000 fans on a matchday as well as an in-match app to help improve the matchday experience. Utilising CISCO’s innovative Connected Stadium package – Celtic Park will become one of the most technologically advanced stadiums in Europe, joining Barcelona, Real Madrid, Liverpool and Manchester City as the select few football clubs to invest in the ‘Connected Stadium’ concept.

As we stated recently when Liverpool became the first Premier League team to improve WiFi connectivity, this move will drastically help clubs Social Media presence – allowing fans to share their matchday experience with international and domestic fans who can’t make the game. Furthermore, it offers clubs a fantastic chance to market to fans online and in stadium via smartphone app purchases, iPad programmes and geo-location deals.

Celtic Chief Executive, Peter Lawwell said:

“We are delighted to be bringing true hi-density Wi-Fi to our entire ground. Celtic is committed to delivering the best matchday experience possible for our supporters and that commitment requires to stay at the forefront of technological advances.”

“The recent feedback we received from Season Ticket holders stated that Wi-Fi was a service supporters were keen to see introduced.  We are delighted to be able to give our fans something of real value to add further enjoyment to every visit to Celtic Park”.

The move comes at the same time as Celtic are midway through their innovative Video Football Social Media campaign #BeCeltic – where they are releasing video content, weekly competitions for exclusive prizes and offering Social Media fans the chance to fly with the first team to a UEFA Champions League match next season.

As both an advocate of Football Social Media and Celtic, I’m delighted with the move and it keeps in align with Digital-Football.com’s 2013 Sports Social Media predictions that more and more clubs would look to invest in improving their stadia connectivity.

CISCO, the stadium provider, told Celtic,

“With Cisco Connected Sports solutions, Celtic fans can now get real-time, relevant information at their finger-tips and share match-day thrills without worrying about mobile connection issues.”

Sean Walsh

Founder of Digital-Football.com and leading Football Social Media expert.

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