Chelsea FC – most retweeted & mentioned EPL team in 2013
Champions League holders Chelsea have received the most retweets and mentions on Twitter in 2013 according to new exclusive data given to Digital-Football.com. Arsenal might have the largest following on Twitter, but Chelsea are attracting the most attention and engagement.
Since 1st January 2013, Chelsea have received 783,722 retweets and 565,442 mentions on Twitter. 104 days into the year, this equates to an average of 7,532 retweets and 5,436 mentions on a daily basis – making the role of Chelsea’s Social Media Manager quite a time-consuming task!
Chelsea have been quite active in the Social Media space this season and have had some highs and lows in their Social Media strategy – including their Enhanced Twitter Account, their use of Google+ hangouts and the Ashley Cole #BunchOfTwats debacle.
Trailing Chelsea is Liverpool FC who have amassed 695,795 retweets and 502,057 mentions, followed by the EPL’s largest Twitter team Arsenal with 548,924 retweets and 342,287 mentions.
| TEAM | FOLLOWERS | KLOUT | RETWEETS | MENTIONS | |
| Arsenal | 2,279,887 | 93.5 | 911,337 | 580,525 | |
| Chelsea | 1,987,948 | 93.1 | 1,432,827 | 1,044,278 | |
| Liverpool | 1,606,783 | 93.6 | 695,795 | 502,057 | |
| Manchester City | 790,025 | 95.3 | 480,476 | 344,770 |
However, metrics such as retweets and mentions don’t necessarily qualify quality, as displayed by Manchester City who sit fourth with 270,801 retweets and 195,483 mentions. Arguably, the current Champions are also the champions of Social Media – particularly for their creativity, innovation and delivery of Social Media content.
At the other end of the spectrum, relegation battlers Wigan are the club’s least engaging club with just 10,574 retweets and 5,745 mentions.
