Manchester City are the second Premier League club to upgrade their stadium facilities to become a ‘Connected Stadium‘ after Liverpool last month. Arguably the league’s most innovative football club in the digital arena, City have teamed together with mobile providers O2 and Cisco to improve WiFi connection in the stadium and launch more video platforms around the stadium following on the success of their #BlueView Social Media campaign.
As a long standing advocate of Connected Stadium’s, we are absolutely delighted to see yet another football club realise the potential of having a 21st century stadium that will actually allow fans to connect, learn and share information directly from their tablet or mobile devices. Last month, we highlighted that the value isn’t just in offering better WiFi to fans so they are encouraged to connect with Social Media more, but also integrated the online world physically into the stadium.
City have long been using video and Twitter to pull in tweets from fans across the globe into the stadium concourse. Clearly this pilot has worked as they have invested in bring Cisco’s Stadium Vision Mobile into the Etihad.
StadiumVision Mobile is capable of delivering live video and relevant event information to fans’ mobile devices with minimal delay and can offer multiple channels of unique content, which could include a replay channel, an alternate angle view channel, and a dynamic data channel (for stats, trivia contests and multi-player games).
Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, told Digital-Football.com:
“As a Club that is passionate about innovation and prides itself on constantly looking for ways to enhance our supporters’ experience at the Etihad Stadium, we feel we have found the perfect solution with O2 and Cisco.
Live games and concerts are highly enjoyable social events and we are delighted to be able to offer supporters a system that allows them to better utilise their own mobile devices when at the Stadium.”
It will be interesting to note if both Liverpool and Manchester City see a growth in the next few months from more fans interacting on Social Media during matchdays – as currently most fans are in the digital dark as stadiums struggle to cope with signal/WiFi demand.