World Cup draw attract 1.7m Tweets in just 2 hours

Friday’s FIFA World Cup 2014 draw generated a staggering 1.7 million tweets in less than two hours as Twitter users logged on and tweeted their opinions about the group stages draw. The statistic released to Digital-Football.com by Twitter, further support the argument that Sport is playing a massive role in the increasing influence of Twitter.

The draw was fuelled by tweets from high profile footballers including Vincent Kompany, Sergio Aguero, Gary Lineker and Mesut Özil – which demonstrates that Twitter’s celebrity strategy still has as much importance as it did when the platform first launched. Sports fans – football fans in particular – continue to voice their opinions on the social network, but they also use Twitter due to the access to opinions of players and pundits alike.

Last month, we announced that Premier League clubs alone had some 100,000,000 million Facebook Likes combined. This is the latest statistic to prove that sports teams, celebrities and fans are an incredibly important ingredient to Twitter’s success.

However, with some 1.7m tweets being generated around the subject, where does that leave television? The BBC’s coverage of the draw did include a very brief social media roundup of several players and some statistics around the most mentioned tweets (which is an excellent development in their programming), but with so much data available, do sports broadcasters need to work harder to incorporate this into their schedule?

Should TV broadcasters incorporate more social media into their shows? And what technology/content should they use in order to do this?

Sean Walsh

Founder of Digital-Football.com and leading Football Social Media expert.

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